For as long as she could remember, Joyce, a 29-year-old entrepreneur from Nairobi, had dreamed of owning her own business. She was passionate, creative, and driven, but starting out was never easy. Friends and relatives often discouraged her, questioning her plans, and even mocking her ambitions. “Why risk everything for something so uncertain?” they would say. At first, Joyce felt disheartened, but deep inside, she knew she could not ignore her calling.
Her journey began humbly. She started with just a small inventory of handmade products from her home and sold them to neighbors and friends. The profits were modest, but Joyce remained determined. Every day, she worked tirelessly—researching markets, learning marketing strategies online, and finding ways to improve her products. She invested not just money but her heart, energy, and late-night hours into building something from nothing.…CONTINUE READING
